Prom to Profit Part 2
Learn the essential skills you need to design, market, shoot and sell a targeted photographic promotion. In this series Mark guides you through the entire process of running a promotion aimed at Teen girls, but the skills and process can be applied to any promotion aimed at a specific group.
In this next part of the series Mark focuses on key ways to capture clients, finding them and collecting their data to build a database of leads for you to target. This covers the basics of what you should be considering for your online presence, both your website and social media presence, as well as more traditional lead generating techniques such as vouchers, exhibitions and portrait parties. Mark then finishes this section on the importance of video for grabbing attention on social media, even if only a basic, short clip video if the best way to grab people’s attention online today.