The Art of Upselling Albums with Sanjay Jogia | The Photographer Academy

The Art of Upselling Albums with Sanjay Jogia

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Learn the art of upselling albums from multiple award-winning wedding photographer, Sanjay Jogia. Sanjay will lead you through his path of finding his individual style, and how harnessing that individuality makes his brand one of the strongest in the industry. Sanjay's "Evolve or evaporate" mentality has led him to create bigger and better albums and printed products for his clients, and he can help you do the same.

Sanjay and his wife Roshni Jogia run a successful luxury destination wedding photography business based in London, and has been recently featured as one of the 6 Best Wedding Photographers in the World by Professional Photographer Magazine.

Sanjay was brought up with a culture of photography with his father working at the local Kodak factory for 35 years as well as Sanjay working in the factory as a student himself making 35mm film. A combination of this constant photographic environment and Sanjay's own creative and technical curiosity means Sanjay is self-taught and began developing his own style from a young age.

He studied Architecture at the University of Bath all the while integrating his love of photography with his presentation techniques. Having qualified as an Architect, Sanjay draws many comparisons between photography and his Architectural background with imagination, creativity, light, composition, space, aesthetics and surface being the common to both disciplines.