Live Events and Workshops
This year business guru Mark Cleghorn shows you how to make more money from your photography by showing you how to maximise the sales room Xperience for the client.
In this session we look at planning a year of promotions which are essential in bringing new clients through your door and driving your business forward.
We always allow time for you to ask questions to Mark.
The webinar is
Join us live for another interactive Live Photo Critique with The Photographer Academy. Photographer Academy members can upload an image for critique in this live interactive session. To do that login to The Photographer Academy and then click the Photo Critique link from the tool bar at he top of the site. Then when on the critique page there is an upload box for you to submit your image. Sessions run for around 90 minutes to 2 hours.
Generate more profits for your photography business by increasing each client spend!
Frustrated with your portrait sales and struggle to upsell or even just seal the deal? Then these Sales Room Sessions are perfect for you!
£49 May 23rd - Garfield House Hotel, Stepps, Glasgow G33 6HW
Are you struggling with low average sales?
Then these sessions show you guaranteed techniques to instantly raise your portrait averages!
In a seminar packed with information and specific sales techniques this 1-day practical sales session with Mark Cleghorn shows and demonstrates the techniques to enhance your portrait sales and to minimise the no or low sale without the hard sell.
These sessions are guaranteed to increase your portrait sales averages. For over 30 years in the photography portrait business Mark has been practising what he preaches and in the last 3 years his Xperience Group of nearly 100 photographers and studios are recording record turnovers and profits every year using his business and sales techniques.
Mark Shows you how to:
Maximise Post Session Pre-Selling
Set Up The Perfect Viewing Room
Sell with More Confidence
Deal with Objections to purchase
Price & Select Products for sales
Image Selection for Viewings
Live Sales Session Role Play
Handling the Freebie Hunter
The Negative Sale
Light Lunch & Refreshments
Sales Video recap
Photographers who have recently put these techniques into practice have halved the low or no sale client as well as all adding to the overall sale, some as much as £200 to their average portrait order.
The Sales Room Sessions are not about hard sales, but a practical way to improve your in-person sales techniques and customer experience, specifically aimed at the portrait market.
Ticket Price - £49
additional tickets for the same studio are £40
(this is based on one full ticket purchased)
The Sales Room Sessions - is fool proof and works for everyone who applies the key skills that are demonstrated and are guaranteed to put more value on your portrait sales!
Sales Room Seminar Date
23rd May Garfield House Hotel, Cambernauld Road, Stepps, Glasgow, G33 6HW
9.30am - Arrive, Trade & Coffee
10am - Session 1 -The Happy Sales Room -The Viewing Room Setup & Maximising Post Session Pre Sale
11.15 - Break & Trade
11.45 - Session 2 - The UnHappy Sales Room -Pricing & Products, Image Selection, Software in the Sales Room
1pm - Lunch & Trade
2.15pm - Session 3 - The Perfect Sale & The Negative Sale
3.15 - Quick Break
3.30 - Session 4 - Dealing with Objections, Adding to the Sale & Recap
The Sales Room Seminar Series Now Sponsored by Loxley Colour
Join Mark Cleghorn on a special Loxley Colour Seminar where he helps you add 30k to your portrait business in just 120 minutes.
plus double your money with a Free £20 Loxley Colour Voucher given to all who attend.
The 2 sessions during the day are the same, so please book either the Morning or Afternoon session, as numbers are limited.
Morning Session 10.30am - 12.30pm
Afternoon Session 2pm - 4pm
Hosted at Loxley Colour, this interactive step by step seminar will show you what to do to make a differance to your busienss in a few short weeks as well as how to boost your turnover by around 30K..
The seminar shows you how to source new clients, how to create a niche product, as well as how to take control of time and marketing no matter what your business size.
THE 30K ACTION PLAN SESSION IS JUST £10 + a Free £20 Loxley Colour Voucher given to all who attend BOOK TODAY!
1. Devising a 30K Marketing Plan for your business
2. The Action Plan
3. How to track the plan
4. How to control your time management & not to get swamped with the work load
5. How to maintain a creative flair when you’re a busy photographer
There will be time at the end of each session for more questions as well as time to look around and chat with both Mark Cleghorn & Loxley Colour.
Hands on workshops and seminars with the Masters - If you are looking for some hands on training in either Back-2-Basics Skills or Advanced Creative imagery the Academy Masters and Top Togs have designed a range of courses during the year to suit your needs. The Masters hold their own classes so please contact them directly for more information on their workshops if they are not featured here.
Mark Cleghorn Workshop & Seminar Dates Click Here
Mark Cleghorn Workshops for 2016 - Link Here
Mark not only teaches on his workshops, seminars and courses, but he also still consults with a selection of major studios in the UK helping them with style design and future trends and promotions. Even though Mark promotes the Back-2-Basics philosophy of teaching, there is nothing basic about his teaching as you will know, his goal is to move photographers upwards in quality and style in the quickest way possible without sacrificing technique and business.
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