TopTog Webinar - Brett Florens - From Passion to Profit
In this webinar, Brett will tackle the most relevant topics that aspiring photographers are facing trying to break into a very competitive industry.
Please be advised that at the start of the webinar Brett talks about how he started his career as a photographer for the police in South Africa and there are some images viewers may find disturbing.
Brett will be discussing topics such as “Discovering who your target market really is”. Your style of work may influence this. If you shoot imagery that is governed by contemporary trends and fads then you might find that you appeal to a middle-market type of client. If you find that that business model doesn’t generate enough income, you may have to target a market that is more affluent and has the disposable income to spend on good photography.
The transition period between hobby and career is crucial to the longevity of your career, as this is where you position yourself in the market place. Brett wants to help you avoid certain pitfalls such as setting certain precedents that may be difficult to reverse as your career develops. Brett will share with you my marketing strategies that have enabled him to adapt and remain relevant, having run a sustainable photographic business for over 15 years.